SIXSIXSEVEN RELAUNCH CAMPAIGN 2012 / ART DIRECTED BY OPEN STUDIO

© by SixSixSeven / Art Direction Open Studio / Photography Estelle Klawitter & Lars David Neill / Model Fritz Adamski at Tomorrow Is Another Day

667 – for more than a decade these three numbers represent a unique label from Duesseldorf, on the banks of the river Rhein in Germany. As the first hand-pressed t-shirts left the humble handmade screen-printing machine back in 1997, no one could have imagined where this project would lead. Originally conceived as a circle of friends providing and sharing extraordinary designs with each other, as well as like-minded people, 667 steadily grew into an established streetwear brand with a strong following of artists and socialites. In 2002 the first full collection came to light. The prints became more sophisticated and partner ties more prestigious. Experimenting with in-house cuts, more complex pieces such as shirts, jackets and pants followed. Pretty soon complete seasonal collections were released beside the established original classics. Step by step 667 developed into a full-on fashion brand with a wide variety on offer to both men and women. This development was accompanied by a fresh understanding of fashion and the possibilities it offered, which consequentially rubbed off via personal style and bestowed upon them a growing awareness of quality and craftsmanship. The creators and their creations matured, gradually defining the brand’s image. Thanks to reliable partners, higher quality materials such as alpaca, merino and lambswool were available and purposely processed under fair working conditions in both Europe and Peru. The result of this progress is a multifaceted fashion company with it‘s own original story to tell. Over the years the brand and it’s whole style has branched out, and has been continuously moving away from the initial sporty 667 logo and it’s associated image. This has naturally brought about significant changes for the upcoming year, the most evident of which is hereby officially introduced: 667 becomes SIXSIXSEVEN

OPEN STUDIO Website
    Mar 30, 2012 0 COMMENTS / RANDOM POST / SHARE POST

0 COMMENTS:

Post a Comment