© by Eastpak
What happens when you put over 130 of the world's quirkiest, funkiest, most creative personalities in a room together with a limited edition blank EASTPAK Padded Pak'r? You get over 200 reinterpretations / recreations / reinventions of the original EASTPAK backpack.
»Yes, the bag famous for becoming a reflection of its environment and an extension of its owner’s body has now become the extension of the world’s foremost artistic minds, all for the very worthy charity, Designers Against AIDS. From painters, sculptors and street artists to DJs, rock stars, fashion designers and even celebrity chefs. Names like German electro-house group Tiefschwarz, world-renowned designers Lola and Rocco Toscani from the Italian creative agency La Sterpaia; Johnny Marr from The Smiths; nail artist Sophy Robson; and US-based fashion designer and artist Jordan Betten (to name but a few).
Every EASTPAK bag is made to move with you... to adapt to your surroundings... to become one with you and the world around you. Each of the bags depicted here is a one-of-a-kind creation. The eclectic progeny of the EASTPAK Artist Studio and the community of minds it represents. A community we all share. A community whose creative energy stimulates us in every possible way.
EASTPAK is proud to give something back to those communities that give us inspiration each and every day. Which is why all proceeds from the EASTPAK Artist Studio go to the charity program, Designers Against AIDS. To help raise awareness for HIV/AIDS and promote prevention as the only cure for this insidious disease.
EASTPAK ARTIST STUDIO Website
DESIGNERS AGAINST AIDS Website